Do you know that Instagram has nearly 1 billion active users every month? When a digital platform brings so many people together, it will be a mistake to not capitalize on that. Almost every big brand you see in today’s market has an Instagram profile. But having an Instagram profile and gaining positive results from Instagram marketing are two different things.
In this blog, you will learn how to get started with Instagram marketing for better results in 2020 and beyond.
Consider using a business account:
Creating a personal account on Instagram is a fairly easy process. However, when you are thinking about boosting your business through Instagram marketing, consider changing your personal account into a business account. “Why”, you ask. Well, a business account comes with a number of useful features that personal account does not have, such as:
- Instagram ads
- Instagram Insights
- Primary and secondary messaging inboxes
- Instagram Shopping
- Contact details and call-to-action button of your profile
The creator account does have its fair share of advantages for influencers and content creators. However, from a marketing perspective, you should consider a business account for your marketing activities. Simply, go to the “Setting” and then “Account”, where you will find the option to switch to a professional account. Select “Business” and proceed as prompted.
Have clear goals for your Instagram activities:
As mentioned previously, Instagram marketing is one of the rewarding ways to boost your business. However, if you do not have a clear vision of what you want from Instagram, you will struggle to get any positive results. As a matter of fact, different marketers use Instagram marketing for different reasons. Some of the most common reasons are:
- Creating an online presence for the business
- Boosting brand awareness among people
- Generating new leads
- Selling products directly from the Instagram app
- Establishing the brand as an industry leader
You can mix a few of these goals to achieve certain results. However, the first thing you need to do is to identify your goals and prepare your Instagram strategy accordingly.
Identify your audience:
Before you start preparing a strategy for your Instagram marketing activities, it is recommended that you do some research about your audience. Having a particular age group or strata in mind will not be enough to prepare an effective Instagram marketing strategy. You need to know the interests of your target audience, when are the most active on Instagram and lots of other things.
Here are some statistics that can help you understand why it is important:
- 2 out of every 3 Instagram users are between the ages of 18 and 29.
- 63% of Instagram users check the app at least once every day.
- 52% of Instagram’s audience is identified as female.
- More than 130 million Instagram users engage with shopping posts every month.
These statistics make it quite evident how important it is to identify the right audience. Once you know your audience, you can create content that communicates directly with that group of audience.
Make the most of your profile:
If you want to gain success through Instagram marketing, it is crucial that you optimize your profile as effectively as possible. The Instagram bio section fits 150 characters at max. Utilize that space to make a lasting impression as well as conveying your brand personality. If it seems like a lot to fit within the 150 characters, you can utilize several other fields on the Instagram profile. Those fields are:
- The profile name – 30 characters
- The username – the Instagram handle also has the limit of 30 characters
- The website – You can add a clickable URL in your profile description
- Category – A business feature that tells people what you do
- Contact details – Allowing the audience to get in touch with you
- Call-to-action buttons – Allowing the users to interact with you directly from your profile page.
Take the Instagram profile of any popular brand, for example. You will see how they have utilized all these spaces to optimize their profile.
Select the right profile photo:
Most brands prefer to keep their logo as their Instagram profile photo. While this helps provide credibility, it also enables the users to identify the profile at a glance. The trickiest part about the Instagram profile picture is that it displays at 110 by 110 pixels, cropped to a circle with a diameter of 110 pixels.
Interestingly, the picture is stored at 320 by 320 pixels. So, you should upload a picture that large, so that your profile photo still looks good if Instagram chooses to change how they display the profile pictures.
No matter how your logo is shaped, you need to ensure that the circle does not crop out any part of the logo while uploading it. Make sure that the whole thing shows within the circle.
Create content that is visually appealing:
You may already know the specialities of each of the major social media platforms. Facebook is a place where people share their activities. Twitter is a place where people share their opinions and views. Instagram is the place plagiarism checker where people display parts of their lives. Since Instagram is a visual medium, you should try to put up photos that look great.
You may not always require professional photographers, but make sure the photos and videos are well-lit, sharp, and in focus. If you are posting Infographics or GIFs, make sure they are clear and easy to read. Moreover, you need to ensure that your content is compelling enough.
You can try the following ideas if you are running short on content ideas –
- Quotes and text-based images
- Reposting other’s Instagram post or sharing user-generated content
- Instructional videos
- Behind-the-scenes posts
Moreover, there are several ways you can post the content on Instagram. You can use –
- The regular Instagram posts
- The stories which disappear after 24 hours
- Instagram reels for short videos
- IGTV videos for longer content
Decide your brand’s look:
When you know what type of content you will be publishing on your Instagram profile, you need to determine how you want it to look. Whether you realize it or not, the aesthetics of the profile have a crucial impact on users’ buying decision and brand recognition. So, be very careful while choosing a certain colour scheme.
Also, your Instagram profile should look consistent across all the posts. Essay writer It helps the followers easily identify your posts in their feed. You can use Lightroom presets to maintain such consistency.
Write impressive captions:
Even though a picture says a thousand words, you should not neglect your captions. They are as important as the posts. And similar to the visuals, the captions also need to be consistent across the posts.
The best thing about the Instagram captions is that you can use up to 2,200 characters to write the caption. So, you have the option to use it for detailed storytelling. However, only the first two lines of the text appear in the followers’ feed. They need to tap on “More” to discover the rest of the caption. Due to this limitation, you need to put the most important details at the beginning of the caption.
Also, make sure your captions are relevant, entertaining and informative. Since you are using it for business purpose, you should also keep the branding angle in mind.
These were the basics of how to get started with Instagram marketing in today’s date. Although there are lots of other things to do in order to get positive results from Instagram marketing, these aforementioned steps are absolutely necessary for your business.